Pay Attention to Your Brand’s Fan Communities 🔑

Congratulations! Your brand has achieved rockstar status. Your most loyal customers are congregating in unofficial communities on platforms like Facebook, Reddit, and Discord. Your brand must be doing something right. Nice! But wait, hold on. It doesn’t stop there. Are you reading, listening, and engaging? If not, you’re missing out on crucial information and opportunities […]

Welcome to the Community

Hi! I’m Rachael Spiewak and community building is what I do. I’ve been at it for 20+ years. Here’s the short version- I studied Cultural Anthropology as an undergrad at Emory University, where I wrote my thesis about a community-based bicycle sharing program called Decatur Yellow Bikes. Then I went to Georgia State University for […]